Apparel

Chelsea new away kit

Chelsea new away kit unveiled by Nike

Chelsea Football Club will celebrate London’s fashion history each time its teams play away this season: The new away kit is inspired by the Mod culture that thrived...

Nike and women's world cup

Nike jersey sales swell after US Women win World Cup

US women’s team has emerged triumphant after world cup final on Sunday. Their sponsor Nike is enjoying a lucrative time as well. Nike has sold more US women’s...

Bhajji Sports

Bhajji Sports Making Workout Fun

Brand Bhajji’, Harbhajan Singh’s commercial endeavour is enough to draw some curiosity towards the brand because of the legendary cricketer’s association with it....

Sports Retail Store

Enhance Customer Experince at your Sports Retail Store

In today’s day and age when online shopping is steadily encroaching retail experience, how retailers engage with their customers is a vital issue. To garner brand...

Valencia football club

Valencia declares Bwin as its centenary shirt sponsor

Spanish league club, Valencia announces online Bookmaker Bwin as their shirt sponsor for the second half of their centenary year. The laliga club has agreed a three-year...

American women footballers

US Women’s Soccer Jerseys are Top Item Sold by Nike

American women footballers are not only dominating the chart, they are also creating new record off-the field amidst ongoing Fifa World cup in France. The CEO of Nike,...

Nike Cricket Away Kit

Team India to debut new away kit against England

Nike, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), today announced that Team India will debut its first ever Away Kit in Birmingham...

HRX by Hrithik Roshan

HRX by Hrithik Roshan brings out sports performance innerwear for men

HRX brand introduces its active collection of sports performance innerwear in India. HRX, the brand  is currently co-owned by Hrithik Roshan and Myntra. The new range...

Gym Shorts

How to Dress up for a Warm-Weather Exercise Session

As the temperature is rising, many people have skipped going to gym which they have stated a few months before during winters. There might be varied reasons for this...

4F

Polish sportswear brand 4F is entering into India

Polish Sportswear Company, 4F is all set to test the water in Indian market. Initially, they will try to gauge the market through online selling. Business Standard...

Adidas share market

Adidas shares touched record heights

Beating the forecast, Adidas recorded a double digit growth on Friday. In China, emboldened by the star power of Lionel Messi and Kanye West, the sales have been...

Puma Sara ali khan

Sara Ali Khan is the new face of Puma India

German sports retailer, Puma has announced Sara Ali Khan as their brand ambassador. The deal will be validated for two years. The managing director of Puma India,...

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