Apparel

Sports Illustrated

Halima Aden, the first hijabi model to be on Sports Illustrated Swimsuit …

Somali-American supermodel, Halima Aden has made history by wearing hijab and burkini in the Sports Illustrated Swimsuit issue. This Muslim supermodel traversed a long...

Lacrosse

Adidas reveals new jerseys for lacrosse league

Adidas brings out new jerseys for the debutante lacrosse league on Monday. The new look was the part of the multiyear partnership that’s signed earlier this month....

Ivy Park

Beyoncé joins Adidas revamping her athleisure brand Ivy Park

American female singer and actress Beyoncé is signing  a partnership deal with sports brand adidas. With the announcement of the partnership deal, the rock star female...

Basketball Apparel Market

The basketball apparel market will register a CAGR of over 5% by 2023

The innovations in basketball apparel designs and portfolio expansion is one of the key factors driving the growth of global basketball apparel market. Market players...

Fanwear

NBA clubs with Suditi Industries to launch NBA Fanwear apparel in India

The National Basketball Association(NBA) working together with the Suditi Industries, one of leading exporters of apparel, have announced  to launch a range of NBA...

Alcis sports

Rajasthan Royals signs Alcis Sports as Kit and merchandise partner 

Indian Premier League franchise Rajasthan Royals has announced on Tuesday that they have signed a multi-year Kitting & Merchandise partnership with an Indian...

Sports Bra

Nike to introduce high-tech sports bra for summer Women’s World Cup

Nike sets to focus on women in 2019. The Sportswear major brand, Nike has announced that they will sponsor 14 national teams for the upcoming summer FIFA Women’s...

tommy sports

Tommy Hilfiger launches it’s first-ever sportswear clothing line Tommy …

Tommy Hilfiger, an American premium clothing company  under the ownership of PVH, has joined the athleisure trend with the launch of an apparel line called as Tommy...

Chinese sportswear

Chinese sportswear brand debuts its sportswear collections at NYWF

Li Ning, a Chinese Sportswear brand debuted its fall/winter 2019 new collection at the ongoing New York Fashion Week. The newly introduced collection of the sportswear...

PureMove Bra

Reebok’s PureMove Bra emerges as the most awarded sports bra of 2018

Reebok’s PureMove Bra disrupts the sportswear industry in debut season with its reactive technology. In August 2018, Reebok released the PureMove Bra: a...

Superdry

Superdry all set to venture into Sport with a new brand SuperdrySport

The British fashion Retail Company Superdry announces its venture into the Sports athleisure category under a brand name of SuperdrySport. In order to tap the...

Puma India

Digitas bags digital duties for Puma India

One8 a sports wear brand under the ownership of Indian Cricket Team’s captain Virat Kohli in association with Puma will be now in the hand of Publicis Group...

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