Dior Vibe Sportswear line, developed for On cruise show- Named Cruise 2022 show, in Athens, designed by Maria Grazia Chiuri has walked the new mile. Dior Vibe sportswear range will be launched in collaboration with Technogym, a specialist in High end sports equipment and digital technologies making it the best in segment. Both the firms will launch together the Dior and Technogym Limited edition.
Technogym has been working closely with the team to rennovate and rejig its well acclaimed designs including that of dumbells, weight bench, and connected treadmills.
The equipment will go on sale in January in select Dior stores. More than 50 million people train with Technogym at home and in 80,000 wellness centers worldwide, the company said.
Chiuri’s cruise lineup included a full array of workout gear, such as leggings, boxing shorts and running bras in patterns designed by artist Pietro Ruffo. Accessories included the Dior Vibe sneaker, featuring a transparent upper with gold or silver accents, and gym bags with rubberized bottoms.
Dior has been a company that never lets its ‘spirit to innovate new’ die and company always breaks its fences to offer new and interesting. This was not the first time company has roped new collaborators on board, in previous team-ups the company has joined Italian brand Vespa to create customized scooters with all the matching accessories including helmets, and top cases over the luggage racks.
The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand just sells shoes and clothing and can only be bought in Dior stores, but later on company grew to be one of the most successful fashion brand.
Technogym, the brand headquartered at Cesena, Italy is a well renowned firm for offering digital and in stores facilities for wellness and health. Company has humongous base of over 50 million patrons training in 80,000 wellness centres and 500,000 private homes. the historical underpinnings of Technogym includes brand being official partner of seven Olympic games and even in Tokyo Olympics this year.
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