Chelsea new away kit unveiled by Nike

Chelsea new away kit

Chelsea Football Club will celebrate London’s fashion history each time its teams play away this season: The new away kit is inspired by the Mod culture that thrived on the King’s Road, a short walk from Stamford Bridge, in the 1960s.

The shirt is a crisp white polo jersey with a red-and-blue trimmed button-down collar. “The kit is really beautiful, with so many nice touches,” says Chelsea Women forward Fran Kirby. “I know a little bit about Mod fashion and culture and you can see its influence on the kit. I think it’s a shirt you could wear to the game, but also in any situation, and I’m sure the fans will like it.”

Some of those touches include the inscription “Pride of London” on the buttons and within the shirt. The head-to-toe look is completed by white shorts and Chelsea blue socks, which feature a white-red-white stripe midway up the calf.

“The concept we came up with is a homage to the Mods of 1960s London and their sharp style,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “It really comes together through this iconic white polo, finished off with red and blue stripes from Chelsea’s heritage. We feel this kit will make the players feel super sharp when playing on the road.” The 2019-20 Chelsea away kit is available on nike.com.




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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