Ninja and Adidas Originals enter into multi-year apparel partnership deal

Ninja and Adidas

Tyler Ninja Belvins announced his partnership with Adidas Originals. The 28 years old gamer also released a video which featured him wearing Adidas merchandise. According to Adidas, this is a multi-year partnership deal and will feature “either physical or virtual” products.

This is the first time Adidas roped in an individual esports player. In gaming world, these kinds of apparel deals are still at initial stage. There can be significant changes in the coming years after started getting involved in the specific industry.

Ninja is also consorting with other big brands such as Microsoft’s Mixer, Samsung and Red Bulls. Time to time he will also do sponsored game streams for latest exclusive games such as for EA at the time of Apex Legends release.

Currently the Fortnite star is having favorable time. He collaborated with many renowned brands. This proves big brands are getting interested in the gaming industry and offering special products for these consumers.

Meanwhile, Tyler while streaming on Mixer was asked by his viewers about the products that will be available as part of the deal but the later replied and only said ‘use your imagination’.




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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