Serena Williams designs a dress that is for ‘everybody and every body’

Serena Williams

Tennis doyen, Serena Williams designs a size-inclusive dress as part of the latest drop from her eponymous clothing line.

On Saturday, the winner of 23 grand slams posted a video on Instagram where Serena along with six other women, all wearing her red Twist Front Dress. The captain of the video reads, “We are having a red hot summer over Serena. I designed the twist front dress for everybody and every body.”

Serena Williams states in the video, “No one in the world looks exactly the same. We all are different people, we have different personalities, we have different traits. We all look different and we have got to bring our personalities out.”

Williams noted that she wants her design to have an easy wearability to them, from the red and black biker shirt to the pink bodycon dress. Each piece has the brand’s S logo etched into the label, which Williams says is meant to help her customers find their own inspiring “s” word.




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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