Veteran football coach, Arsene Wenger is investing in an Israeli sports tech startup PlayerMaker. The company announced the news on Friday.

Not just financial contribution, the former Arsenal coach will be executing the role of operating partner at the firm. The size of the investment has not been disclosed by the company. It has been said ‘he would assume an active role in business and product development’.

The Tel Aviv and London based company is incorporated as Motionize Israel. They developed a data-based football training tool that will analyze metrics for physical, technical and biochemical performance. To collect data, PlayerMaker uses motion sensors installed on players’ shoes to track such indicators as gait and ball contact.

The technology is not completely foreign in the sports tech industry. Football clubs like Atlanta FC, AFC Wimbledon and Maccabi Tel Aviv FC are already indulging in it.

The CEO of the startup, Guy Arhon said in an interview with the Calcalist Sunday that Arsene Wenger, at first was skeptical about the technology. To demonstrate PlayerMaker technology, they recruited the AFC Wimbledon youth team to play a match wearing PlayerMaker’s technology. After elaborate demonstration, Arsene Wanger agreed to get on board.


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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