Tablez, a retail branch of Lulu Group International has introduced Go Sport in India which is a French sports goods company that specializes in fitness equipment and lifestyle product.
Go Sport has opened their first superstore in the country at Seawoods Grand Central Mall. The store will house multiple sports brands under their roof making it a one-stop destination for various athletic gears.
The managing director of Tablez said, “Go Sport has a market share of 13% in France. In India, we are expecting a double digit market share by the year 2025. The brand has 120 stores worldwide. India’s one single market could give them the same number of stores. This reason makes India a key market for Go Sport.”
Decathlon and Indus are the major competitors of Go Sport in France. Decathlon occupies a market share of 35% and Indus enjoys a 15% of market share. In India, they are expected to face a tough competition from its home players. By the year 2024, the company plans to open 20 stores.
The Marketing Head of Go Sport India, Shahnavas PN said, “We are in the process for forming a static marketing plan for the next six months. Three to five percent of the total sales in India will be allocated to marketing. We are focusing on digital marketing to market Go Sport in India. The peak of digital medium is also on the basis of the TG the brand targets. Go Sport’s TG is between the ages of 24-25; for this age group digital marketing will be beneficial.”
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.