Valencia declares Bwin as its centenary shirt sponsor

Valencia football club

Spanish league club, Valencia announces online Bookmaker Bwin as their shirt sponsor for the second half of their centenary year.

The laliga club has agreed a three-year deal with the Austria-based company, which already serves as their official partner for online games and betting.

US smartphone manufacturer Blu was the previous shirt sponsor for the La Liga club.

Valencia signed a one-year-extension for their arrangement with Blu halfway through the 2017/18 campaign, but that deal expired at the end of last season, paving the way for another company to take over the reins for the second half of the club’s centenary year.

The financial details of the deal are yet to be public. But according to some other sources, the deal between Valencia and Bwin is worth of 4.5 billion dollars.

Recently, the club was looking to replace a bunch of its sponsors. They already replaced kit manufacturer Adidas with Puma. That was a multi-year engagement worth of 2 million euros.

The club has also signed commercial agreement with Electronics giant LG, Uber, Vueling, a Spanish airline.




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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