Business Standard reports today, Shahid Kapoor and his spouse Mira Kapoor have invested in fitness startup, SARVA. The Yoga and wellness startup has a star-studded portfolio of investors that include international pop sensation, Jennifer Lopez and Alex Rodriguez.
Yogi-turned-entrepreneur, Sarvesh Shashi was the mastermind behind SARVA along with Bollywood actress Malaika Arora.
Considered to be one of the fittest actors in tinsel town of Mumbai, Shahid Kapoor and his wife Mira are known to be proponent of healthy living and organic practices. The 38 years old actor said in a statement, “My personal journey with fitness began two decades ago when I was a fresh-faced teenager. Over the years, I have witnessed the benefits of fitness and holistic living first hand, so when I met Sarvesh, we could instantly connect to his vision for SARVA.”
Shahid Kapoor expressed his earnest desire to extend a helpful hand to people grappling with anxiety, stress, obesity, depression and sleeplessness. The Bollywood actor and his spouse want to work together as a couple to improve people’s lives by aiding them to achieve sound body and sound mind.
The wife of the actor, Mira Kapoor believed in conscious living through food, lifestyle and wellness. She stated, “Whether it is being mindful about what one eats, the kind of exercise the body need through the different phrases in one’s life, or the thoughts we manifest, the mind-body-soul is key.
For the last few years, I’d been toying with the ideas of backing ideas and which I felt strongly passionate about. With Sarvesh, which started as a casual meet-up, orchestrated through a dear friend, quickly turned into a conversation of we could jointly spread the message of yoga-based wellness to everybody.”
By 2022, SARVA is aiming to materialize its dream of establishing a state-of-the-art studio. The startup is soon going to launch its bouquet of digital offerings in the mindfulness music, guided medication and interactive fitness space.
The CEO and co-founder of SARVA, Shashi wholeheartedly welcomed the star couple on board, saying their support and goal are in align with the startup’s vision.