German sports retailer, Puma has announced Sara Ali Khan as their brand ambassador. The deal will be validated for two years.

The managing director of Puma India, Abhishek Ganguly said, “Sara has a strong influence among the youth. Our women’s category has been in big focus for us. The association will be lucrative.

Puma has heavyweight sportsperson like Virat Kohli and Mary Kom as their brand ambassador.

Yesterday, in Mumbai the association was made to public. Sara later posted a picture in Instagram against the background of a spray-painted wall. ‘Strong is the new pretty’ accompanied with ‘fierce is the new fab’ were written on that wall in sky blue and pink hue. The actress wrote with the picture, “Woke up inspired and created something really cool with my new partner in crime.”


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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