The new range includes active briefs and trucks for men. The products are designed to offer high comfort during intense physical activities, such as running and training.
The new range of high intensity workout innerwear will be available on Myntra and Jabong at a price range of rupees 399 to 849. The launch is also being supported by a campaign featuring the actor.
The company claims, HRX uses advance technology to provide comfort and boost endurance level during workouts with special product features such as Rapid Dry technology and it quickly absorbs moisture or sweat during work-out sessions and anti-microbial, which helps to fight odor, enabling the fabric to remain fresh and durable. The range is ergonomically designed using high stretch polyamide fabric that provides flexibility and support for the user’s body during training and running.
Hrithik Roshan spoke about the launch of this new product, “The new range of sports performance innerwear from HRX is designed to take fitness to a new level as it facilitates greater comfort and mobility with advanced materials and design, during rigorous training sessions. It is extremely to feel at ease during work-outs and the collection is specifically designed to cater to this need. I am very excited about this launch and look forward to more people taking up and enjoying fitness.”
Amar Nagaram, the head of Myntra added to this, “The launch of HRX sports performance innerwear is an important addition to the portfolio of products from the brand and showcases our ability to design and develop technologically advanced products that cater to more advanced fitness needs. Through this launch, HRX is one of the first sportswear brands’ to launch this range of innerwear in the country.