In the wake of ICC Men’s World Cup, England and Wales Cricket Board( ECB) is targeting young demographic through their latest marketing campaign. According to a new...
Soccer legend Messi will be partnering MGO to open his clothing line. There will be joint e-commerce portal called ‘The Messi Store’ where the line will be...
Adidas family supports sports entrepreneurship and investment platform called leAD sports. LeAD Sports is looking for a partner in India to jointly invest in its series...
At the 12th annual sports business award on Wednesday, Mercedes-Benz Stadium won accolade for its world-class infrastructure. The gala event was organized by Sports...
Indian triathlete, Gaurav Makkar finished the impossible 5 Ironman distance triathlon in five consecutive days on Hawai Island with flying colors. This achievement...
Fitness startup Aptiv came up with artificial-intelligence-enabled trained called Aptive Coach. It will use proprietary algorithm to plan workout session and other...
Ultimate Fighting Championship is getting in a multi-year, exclusive and global partnership with Aurora Cannabis. The licensed cannabis producer is based in Edmonton,...
For the upcoming ICC World Cup, Virat Kohli will be sporting white and gold sneaker from PUMA. The sports retail giant dedicated this collector edition to the...
My11circle, a fantasy game platform from Play Games 24X7 Pvt Ltd has roped in former captain Sourav Ganguly as their brand ambassador. Ganguly commented on the deal,...
Arsenal women’s team today landed a groundbreaking deal with Mastercard. The financial service company is the first major official partner of the football club....
Uber, the transportation network company is consorting with ICC for the upcoming men’s world cup. The international cricket governing body said the partnership is...