Arsenal women’s team today landed a groundbreaking deal with Mastercard. The financial service company is the first major official partner of the football club.
Confirming the news, the chief marketing and communicating officer, Raja Rajamannar at Mastercard said, “By investing significantly in women’s football, we have an opportunity to directly impact the lives of athletes and build sustainable programs to which girls and women around the world can aspire.”
Peter Silverstone, the commercial director at Arsenal commented, “This partnership is extremely important for the growth of the women’s game. Mastercard’s partnership with us isn’t just an investment into our own team, but is a powerful statement for the women’s game at large.”
Vinai Venketasham, Arsenal’s managing director, said, “Partnering with a global player like Mastercard is a huge statement for women’s sport. The partnership will help us build on our success, but it will also promote the women’s game globally and continue to develop and attract the world’s best talent and inspire generations of young sportswomen.”
Women’s football is undergoing a significant transition. Earlier, major brands like Budweiser, Mars, Boots linked themselves with women’s football. In March, Budweiser struck its first-ever deal with women’s football by sponsoring England’s team.
Arsenal’s women’s team will also feature at the traditional pre-season competition, the Emirates Cup, hosted by their male counterparts.
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