My11circle, a fantasy game platform from Play Games 24X7 Pvt Ltd has roped in former captain Sourav Ganguly as their brand ambassador.

Ganguly commented on the deal, “I am very excited to be part of this game, especially because it is about cricket. Makes me feel involved in the game. I think the players on My11Circle will also enjoy the game thoroughly. Waiting for lots of action and lots of fun with players from all over the country.”

Through the app the cricket knowledge of the fans will be put to test. The players form their own team and earn points basis performance of the selected team combination.

Avik Das Kanungo, Brand Head of Play 24X7 commented, “We are very lucky to have Sourav as part of the My11Circle family. The game is about cricketing  knowledge, passion and decision making. The app is looking at scaling up their presence with Sourav Ganguly who took Indian cricket to new heights. Every player on our app is like a cricket captain and picks his/her own team and everyone knows Sourav is the best when it comes to this. I am sure our players will also look forward to this exciting journey with Sourav on My11Circle.”

Saroj Panigrahi, Business Head of My11Circle said, “As a game of skill, My11Circle connects the cricket fan with a platform where they can exhibit their knowledge and expertise of the game. It is an opportunity for them to become a champion. Our campaign with Saourav Ganguly is true to our brand’s belief of not just celebrating the success of the matches but also about the fans, who together make cricket such as awesome game.”


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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