Puma gifts collector’s edition sneaker to Virat Kohli


For the upcoming ICC World Cup, Virat Kohli will be sporting white and gold sneaker from PUMA. The sports retail giant dedicated this collector edition to the right-handed batsman from Delhi.

Later in May, the first pair from the collection of 150 will be auctioned in London. This edition has been priced at Rs. 19,999. The product is next generation PUMA spike 19.1.

The shoe design plays with Virat’s favorite two colors, white and gold. The detachable spikes on the rubber outsole of the shoe are painted in sparkling gold as well. With a light upper body, the shoe is perfect for multi directional movement on the pitch.

The brand ambassador of Puma has reacted gleefully on Instagram over the gift. He posted a video of unboxing the product on his account.  He remarked, “I am humbled to receive this special treatment from my PUMA family. With a very important tournament ahead of us, I am excited to take the field in PUMA’s custom-made Golden Shoe. I have always loved white and gold and the design truly complements my needs I terms of fit and style.”

Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.


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