Medifast (NYSE: MED) has announced the launch of a new product line called OPTAVIA ACTIVE, which includes premium exercise supplements and protein powders. The two initial products in the OPTAVIA ACTIVE line are:
- OPTAVIA ACTIVE Essential Amino Acid (EAAs) Blend: This product contains a clinically studied blend of eight essential amino acids, including 3.5 grams of leucine per serving. It is designed to activate muscle protein synthesis, a natural process that helps repair and build new muscle.
- OPTAVIA ACTIVE Whey Protein: This protein powder contains 24 grams of high-quality, complete protein per serving. When combined with a healthy diet and exercise plan, it can aid in building muscle and strength.
The OPTAVIA ACTIVE products are formulated to work with or without OPTAVIA nutrition plans and are guided by Coach support. They are made without artificial colors, flavors, or sweeteners and are Informed Sport certified, ensuring they do not contain any banned substances commonly found in sports nutrition products.
“With the introduction of OPTAVIA ACTIVE, we now offer another tool to help more people make lifestyle changes and embrace healthy habits in all areas of their lives,” stated Dan Chard, Chairman and CEO of Medifast. “This line builds on our existing healthy weight management and eating program and provides each Customer with a simple, Coach-guided way for them to practice the habit of healthy motion. We are making great progress against our mission as we continue to make OPTAVIA increasingly central to the health journeys of many more people.”
As part of the new healthy motion program, Medifast has partnered with Aaptiv, a leading fitness app, to provide on-demand, guided workouts for its community.
Thousands of independent OPTAVIA Coaches are set to gather in Atlanta for the upcoming OPTAVIA Convention, where keynote addresses, educational sessions, and panel discussions will take place. One of the key topics of discussion will be how OPTAVIA ACTIVE will shape the future of the business. Additionally, the importance of lifestyle interventions in light of emerging weight loss medications will be discussed. The company is conducting a small pilot in collaboration with a network of telehealth providers to explore the combination of its habit-based, Coach-guided solution, OPTAVIA, with innovations in medically supported weight loss, including GLP-1s. The company also plans to share details on how it is nurturing an engaged U.S. Hispanic Coach Community within the OPTAVIA ecosystem.
“OPTAVIA has impacted more than three million lives, with 1.2 million Customers being served by our Coaches last year alone,” continued Dan Chard, Chairman and CEO of Medifast. “This is inspiring, but we are eager to build on this success through new growth opportunities in the broader health and wellness market, such as moving into adjacent categories, growing our demographic segments and expanding into additional markets. We have an opportunity to meet more people where they are and offer them the tools that will be most helpful to them.”
Medifast’s commitment extends to investing in all areas of its proprietary Habits of Health Transformational System, which includes motion, sleep, mind, and more. The company aims to innovate and provide evidence-based solutions to help customers establish healthy habits and achieve their wellness goals.
OPTAVIA ACTIVE is scheduled for a public launch in September 2023. To stay updated on the OPTAVIA Convention and other company news, individuals can follow Medifast and OPTAVIA on social media.
The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.