In the global census undertaken by the International Federation of Association Football (FIFA), a sport’s governing body, there were 265 million individuals who play football, along with more than 5 million referees, which equates to 4% of the global population. Similarly, the Federation of International Basketball Associations (FIBA) estimated that at least 450 million people in the world play basketball, either recreationally or through structured competitions.

The number of people participating in recreational sports, including high-impact sports such as tennis or soccer, is increasing in Western countries. According to a study published by the National Federation of State High School Associations (NFHS), the participation of high school boys in the US in soccer, wrestling, and tennis surged significantly during 2018? and 2019.

According to the same study, sports participation in schools in the country was at its peak in the said academic year for the first time in the past 30 years. According to a study published by Stanford Children’s Health in 2020, ~30 million children and teenagers participate in sports annually in the US.

Nevertheless, sports are popular among people of all generations. Such an increase in participation in sports is projected to contribute to the growth of the sports nutrition market. With the growing criticality of wellness and mindfulness, fitness has become a more relevant goal for many people. According to MuscleBlaze in India, ~40% of gym-goers consumed whey supplements in 2019. Physical exercises increase cardiovascular fitness and boost overall health by developing a mechanism for coping with stress, anxiety, and depression. As a result, with a surge in the number of people going to gyms and fitness centers, the consumption of health supplements has increased in recent years.

Further, the rising cases of osteoporosis and low bone densities are also encouraging people to take health, diet, and fitness seriously. Musculoskeletal diseases are also the leading cause of years lived with disability (YLDs) worldwide, accounting for 17% of all YLDs, i.e., ~149 million YLDs. Fractures (affecting ~436 million people worldwide), osteoarthritis (343 million people), other injuries (305 million people), neck pain (222 million people), amputations (175 million people), and rheumatoid arthritis (14 million people) contribute to the overall burden of musculoskeletal diseases. Thus, with the increasing awareness of fitness and the growing prevalence of musculoskeletal disorders, osteoarthritis, and rheumatoid arthritis, the extending consumer base of sports nutrition—including athletes, bodybuilders, and non-athletes aspiring to adopt healthy lifestyles—drives the sports nutrition market growth.

Type Insights

Based on the type, the sports nutrition market is segmented into sports supplements, sports food, sports drinks, and others. The sports supplements segment held the largest market share in 2021.

However, the sports food segment is anticipated to register the highest CAGR during the forecast period. Sports food products serve as a convenient source of nutrition and a quick way to add protein content, in wide varieties including assorted flavors, to people’s diets amid their busy lifestyles.

Formulation Insights

Based on formulation, the sports nutrition market is segmented into powder, capsules, tablets, and others. The powder segment is likely to hold the largest market share in 2022.

Furthermore, the same segment is expected to record the fastest CAGR during 2022–2028. The market growth of the powder segment is ascribed to the feasibility of producing protein blends, creatine, stimulants, and other more prominent ingredients in powder forms.

Distribution Channel Insights

Based on distribution channel, the sports nutrition market is segmented into convenience stores, supermarkets/hypermarkets, specialty stores, and others.In 2022, the convenience stores segment is likely to hold the largest share of the market.

Furthermore, the same segment is expected to register the highest CAGR from 2022 to 2028.The market growth of the convenience stores segment is attributed to the fact that these businesses are usually set in popular residential areas or near commercial centers or workplaces.

They are also built in the vicinity of gas stations, shopping malls, highways, etc.

The National Center for Biotechnology Information (NCBI); Centers for Disease Control and Prevention (CDC); World Health Organization (WHO); National Federation of State High School Associations (NFHS); National Institutes of Health (NIH); International Health, Racquet & Sportsclub Association (IHRSA); International Association of Sports, Tennis and Medical Clubs (IHRSA); and Department of Emergency Medicine are among the primary and secondary sources referred to while preparing the report on the sports nutrition market.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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