London-based business and economic newspaper signs a multi-year venture with Williams. The British formula one team will sport the logo of FT on their rear-wing plate of the FW42 for the remainder of 2019 F1 season.
David Buttle , FT Global Commercial Marketing Director said in his official statement, “ This is a hugely exciting partnership between the two iconic British brands, both operating globally and at the forefront of their respective fields.
“The innovative structure of this deal will both extend the FT’s brand and bring together complementary commercial assets and capabilities.
We are pleased to announce this at landmark moment for both the FT which recently secured its one millionth paying reader- and Formula one- which just held its thousandth race, in Sanghai.”
Williams had a tough run in the beginning of 2019 F1 championship after missing the first two-and-a-half days of pre-season testing. The building delay of FW42 was the cause of it. Chief technical Officer Paddy Lowe has subsequently taken as unspecified leave of absence which has led to Williams to call upon co-founder Sir Patrick Head to come in as a consultant.
This is the first time Financial Times has entered into the world of F1 as a sponsor. The media house is currently owned by Japan’s Nikkei.
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