After Katrina Kaif, Varun Dhawan is also joining Reebok’s Bollywood portfolio. The Bollywood actor is known for his robust fitness regime. The English sports and fitness brand hopes that the actor’s face will appeal to the fitness-conscious young demographic.
Varun said in a statement, “It feels truly amazing to associate with brand like Reebok, which feels so much like me. My affinity towards Reebok is inspired by our shared beliefs in fitness and performance that enables one to challenge the conventional and value individuality over conformity. I look forward to kick-start a super fun journey with the brand that will open new avenues in fitness space for today’s generation.”
Sunil Gupta, the brand director of Reebok India said, “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionize the fitness industry.”
In collaboration with Dhawan, Reebok has also launched its biggest campaign on Sole Fury, a new silhouette that is equal parts sports and style. The campaign featuring Varun Dhawan disrupts conventionality and celebrates those who dare to #Splitfrom the ordinary. It ventures beyond the expected into a world where unorthodox is the norm, highlighting a uniquely Reebok attitude towards style and distinctive performance innovation.
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