Dream11, India’s prominent fantasy sports platform has become the exclusive partner of European Cricket league. The fantasy sports platform has debuted into European arena with this move.

Dream11 will be the ‘official fantasy game’ of the tournament. The inaugural edition of the international league is scheduled from July 29 to 31 at the prestigious La Manga club in Spain. This first edition of the tournament will be played in a T10 format across 17 matches.

Talking about the partnership, a spokesperson from Dream11 said, “ECL is a first-of-its kind cricket league and we are happy to partner with them. Dream11 believes in collaborating with and promoting sports leagues across all formats and geographies. Through this partnership, our 70 million users will be first to experience European fantasy cricket. Shorter formats have seen greater traction in India and we are sure that ECL, too, will resonate well with the Indian cricket fans.”

“From fans to fantasy players, they all love Dream11 because the platform creates the next level of engagement and enjoyment for users when following their favorite sport.” Said Daniel Weston, the founder of the ECL. “Our partnership will help achieve our goals of establishing the ECL as a new global cricket property and igniting the growth of cricket’s presence in Europe even faster, while also bringing the league closer to enthusiastic Indian fans in the late July.”

Jayita Sardar
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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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