Dhoni’s active wear and lifestyle brand, Seven under the banner of Rhiti Group has been emerged as the first home-grown global brand. This has been possible by their aggressive pursuit to reach developed sporting nation.

Seven currently has operation in 45 countries with a presence across 309 multi-score outlets PAN India and globally in USA, Canada, UK, South Africa and neighboring countries of the sub-continent. The brand is meeting global demands bigly and their flourishing in the world market bears testimony to that.

Mahendra Singh Dhoni himself is the global brand ambassador of Seven.

The Seven products are available in all the major retail platforms like, Amazon, Flipkart, Jabong, Myntra and Tata Cliq. It is also the official partner of Chennai Super Kings, American Cricket Academy and Club and the Wanderers Club, South Africa.

With a focus on democratizing sports and reiterating commitment towards providing products that stand for high quality standards, style, design, comfort affordability, Seven offers wide range of footwear, apparel and accessories for both men and women across fitness categories such as running, training and lifestyle sports using the latest sportswear manufacturing technologies.

Lokesh Mishra, COO of Rhiti Group said, “We are extremely excited at having emerged one of India’s first international sport wear and lifestyle brand with three years of our inception. Our overseas expansion is proof of the immense market demand for our products globally. Seven is all about ‘change’ and our range of sports apparel, footwear, accessories and products reflect our philosophy of being accessible to everyone, especially the youth, imbibing the true spirit of sportsmanship for a healthy lifestyle. This is something that our global brand ambassador MS Dhoni also believes in.”


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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