Mercedes-benz funded the first-ever esports competition in India

esports

The recently ended, International esports competition ‘ESL One’ was sponsored by the luxury car manufacturer, Mercedes-Benz. The Dota 2 action, a real-time strategy game was held from 19th to 21st April at the NSCI Dome. For the championship best gamers and fans came together under one roof in Mumbai from across the globe. Team Mineski’s Kim Young-min, popularly known as ‘Febby’ voted the most valuable player of the tournament by the fans community and jury.

Mercedes’s sponsorship helped the esports competition to get mainstream attention. First their involvement was doubtful but information from official source confirmed that their partnership will extend till 2020. The German automobile giant took it as a perfect opportunity to interact with the young community with an affinity to technology. The competition’s most valued player award was given by Mercedes which is valued at 40 lakh. This is the biggest non-cash prize in the history of esports.

Bernhard Mogk, senior vice president of Global Sales and Business Development at ESL one said, “The continuous engagement of Mercedes-Benz shows their strong commitment which is growing steadily within the world of esports and its community. We are very happy to found an enthusiastic and global brand of this magnitude becoming more and more passionate about the industry. Together, we are looking forward to much more thrilling activation such as the MVP award, which has become essential part of our ESL One Dota 2 flagship tournament series.”




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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