Adidas’s latest endeavor tries to cut the shoe-making waste completely. Named as ‘The Loop’, the trainer is ‘made to remade’, according to the company. Every year, millions of sports shoes are sold around the globe, most of them end up as landfill or choke up the marine ecosystem as plastic waste. And it takes at least 50 years to decompose a pair of shoes completely . As environmental hazards are making serious concern, companies are inclining towards sustainable means of productions.
Last week, in New York, the company presented their state-of-the-art trainer. It is made from one single material called Thermoplastic Polyurethane which can be washed. Shoes can be returned to Adidas after utilizing them fully. The company will wash them and grind the material into pellets. The material will be later used to make a new pair of shoes. The designing of ‘The Loop’ involves no glue. The reusable TPU is spun to yearn, knitted and clean-fused to a BOOST midsole using Adidas speed factory technology.
The manager of technology innovation at Adidas, Tanyaradzwa Sahanga said in his official statement, “We set out to create a new type of product that we can take back, grind up and reapply into new Adidas product. We knew this was a far-reaching vision every day; technically and even behaviorally. There were times when it didn’t seem like we could ever get over some of the technical hurdles- now we have made the first leap, the playing field has changed. We can’t create a circular future on our own. We are going to need to each other. We are excited to see this first step come to life as part of the beta launch.”