GullyLiveFest , a brand co-owned by cricketer K.L Rahul is consorting with Bharat Army, the global supporter of Indian Cricket Team. The brand also launched limited addition merchandise for the ICC World Cup 2019.

The limited addition of GullyLiveFest is offering some quirky products like GULLYBOMBER Jacket as well as a limited-edition Gully X Bharat Army Tee.

GullyLiveFest is co-jointly owned by KL Rahul, Zeko Online Private Ltd, and Cornerstone Sport. The brand is offering latest fashionable sports gears to all Bharat Army and all the Indian cricket fans that are travelling to UK for the World Cup.

GullyLivefest emulates the international standards of sports merchandise that can be seen in NBA and NFL, combining the field and the street.

Arjavi Shah Marwaha, the CEO and chief designer of GullyLiveFest stated, “I take personal pride in designing this special Indian cricket collection for the Bharat Army because it has a great sense of patriotism and its feels wonderful to support the national team. We hope to see fans in large numbers wearing the collection and cheering for India this year. Indian fans are always looking for a way to express their support for Team India. In an effort to help them achieve this, collaborating with Bharat Army was a no brainer for us. We have designed stylish Indian jackets and tees for fans. In spite of making three times our usual quantity just for this drop, the GULLYBOMBERS sold out in a couple days.”

Jogesh Lulla, the COO of Cornerstone Sport said, “Considering the occasion and as an exception to our policy, we are planning on putting just a few more on sale soon.  I hope the few who got their hand on the jacket wear them proudly in support of Team India while we are bringing up the cup.”

Rakesh Patel, the CEO and founder of the Bharat Army said, “We are very excited to collaborate with Gully, as they are one of the most edgy and stylish Indian brands and they up Bharat Army’s fashion quotient.”


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Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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