ICC is trying to generate more fans by churning out digital content. ICC’s mobile app and website will provide a host of contents to engage the sports enthusiast around the world.

The digital insiders of ICC will bring out unique behind the scene footage. All the content will be available in four languages English, Hindi, Bengali and Urdu.

ICC has taken to several channels to broadcast their content. Newly dedicate tournament website for world cup will show in-game clips, fastest live scores, previews, live blog, press conferences and in-depth reports from all matches.

They have also launched an app for world cup which will cater to both in-stadium and global fans.

ICC is trying a great deal to repackage content for different regions. They have decided to broadcast content in four languages in different parts of the Indian continent.

Another giant step the international cricket governing body took is securing content partnership with social media moguls. Fans can catch glimpses of matches, post-match analysis and a host of other news and videos.

The ICC head of media rights, broadcast and Digital, Arti Singh Dabas said, “The men’s cricket world cup is going to be huge online and we are excited to be able to connect and engage fans around the world with the tournament and its stars by offering more relevant content-localized and personalized, then ever before via our digital offerings. The partnerships with the global social media platforms Facebook, Youtube and Twitter will help us deliver compelling contents- recaps, key match moments, exclusive behind-the-scene access with the Digital Insider, to our millions of highly engaged fans and million others on these global platforms, all alongside real-time CWC 19 conversations.”


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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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