Reebok is targeting the women and young adult demographic by roping in Bollywood actress, Katrina Kaif. The brand is expecting the actress’s fit image will help the brand.
Reebok, the subsidiary of world’s second largest sportswear maker, Adidas has a star-studded portfolio of brand ambassadors. MS Dhoni , Nargis Fakri and Kangana Ranaut have been associated with the brand for their previous campaign.
Sunil Gupta, the brand director of Reebok said, “It gives me immense pleasure to welcome Katrina Kaif to the Reebok family. We at Reebok believe that through fitness and movement, people will get better and it is on us to inspire people on their journey to a fitter life. Katrina, being a fitness enthusiast, is a perfect fit for the brand. We are confident that together we will continue to inspire youth and be the thought leaders in the fitness industry.”
The actress exclaimed, “I am thrilled and proud to join hands with Reebok, a brand that is committed to bring a change and enable everyone to harness their latent potential.”
“Being a fitness aficionado myself, the brand not only serves as a motivation for me to be disciplined and stronger every day, but also gives me platform to endorse the need to be fit. I am also a huge fan of Reebok’s products that are high on style, quality, innovation and comfort.”