Fitbit will extend their partnership with Chennaiyin FC. Chennaiyin FC is the two times Indian Super League champion and the last season’s runner-up, with Fitbit developing on-board as an official wellness partner. The 2020-21 ISL season will mark the two brands moving into their third year of a successful partnership.
The arrival of live sports has not been smooth since the COVID-19 pandemic hit. All the Sporting events are being organized now under a ‘Bio-secure model’ – with teams limited to selected zones inside the hotel and playing fields with always-on mobility monitoring. This model with controlled movement is a necessity from a security point of view. However, it is also essential to ensure fitness and wellness rhythm and guarantee it waits on track despite the challenging conditions outside or inside.
Since its origin, Fitbit has persisted confined to giving meaningful experiences to people’s lives through innovative products and features.
For the last two years, Fitbit has been following track and giving insights to Chennaiyin FC players to maintain their fitness on track with Fitbit family fitness devices and services. In 2020 Fitbit intends to give the players staying under a bio-bubble with health, sleep, fitness, and nutrition data and actionable guidance to attain their fitness goals with the latest Charge 4 fitness band.