Anta became the Official Partner of Sports Apparel for the Organizing Committee for the 2022 Olympic and Paralympics Winter Games to be held in Beijing in 2022.
Zhang Jiandong, Executive Vice President of Beijing 2022 and Vice Mayor of Beijing, and Ding Shizhong, Board Chairman and CEO of ANTA, signed the partnership document.
Anta, a leading company in China’s sports product industry, has partnered with the Chinese Olympic Team the last two Olympic cycles, and established close cooperation with several Chinese national winter sports teams, said Zhang.
As the Official Sports Apparel Partner for Beijing 2022, Anta will provide the Olympic Winter Games Beijing 2022 and Chinese athletes with sportswear containing typical Chinese elements to showcase China’s national image, he said.
ZhengJie, Executive Board Director for Anta’s branding, said Anta has been a partner of the Chinese Olympic Committee and the Chinese Olympic Team, the last eight years.
Anta will not only provide best-quality service to Beijing 2022 but will also take the opportunity to help promote Winter sports development in China, he added.
Beijing 2022 kicked off its Marketing Programme in February this year.