SportzBusiness has enlisted a few top sportswear manufacturers and allied accessories traders that work truly on Indian land maintaining Indian ethos in tune with its ever-changing trends and fashion.
These sportswear manufacturers and traders can be quite helpful for those seeking to start their own sports outlet and cater young athletic sections of society.
Incepted in the year 2016, this sportswear manufacturer and supplier have been catering to major leagues present in India for couple of years. Piranha majorly concentrates on its active-wear collection aesthetically designed by the hands of adept professionals maintaining a consistent quality at first.
Depending upon the endurance and the tenacity of a particular sports format, Piranha blends different fabrics to cotton-like Polyester spandex blend, polyester cotton blend and cotton only. At the one hand where polyester provides resistance to dirt and deliver strength to the sportswear while on the other hand cotton renders smoothness to the athletes’ skin.
While, printing the Online merchant Piranha makes use of a technology called Sublimation process which makes outfit colourfast in nature as well as delivers high longevity to the final products.In a bid to make each women’s and men’s segment unique, the company uses digital and handmade techniques keeping abreast to the contemporary fashionable silhouette.
There is no doubt that within a short span of two years, Piranha has set several benchmarks in the indigenous market of sportswear by associating up with several Indian sports teams. Recently, they have signed a deal with Chennai based cricket team, Chepauk Super Gillies to be their official jersey partner for the Tamil Nadu Premier League. Besides, last year in the ISL, Piranha has delivered official jersey to the FC GOA being their official partner.
Now, as this Coimbatore-based brand Piranha is penetrating its sportswear in the Indian market with steadfast marketing strategy, Piranha targets to be the most sought-after Indian sportswear brand in a period of five years.
2. Alcis Sports
Alcis being the first Indian brand to manufacture technologically advanced sportswear such as dry-tech (moisture management), anti-odour, anti-static, anti-UV and light X, takes care of Indian versatile lifestyle and climatic conditions.
At present, Alcis products can be availed from over 700 outlets across the country including all leading large format stores such as Lifestyle, Shopper Stop, Central, Globus, Sports Station, etc and online retail websites.
Designed in Portland, Made for India, D:FY is India’s first true sports gear brand which recently has also launched its first store in Mumbai. The one wholly developed Indian sports gear brand offers an array of qualitative sports shoe apparel precisely designed for Indian terrain.
D:FY, being the first Indian Sports Gear brand has tried to fill the gap in between expensive international sports gear brand and a relatively cheaper brand by introducing its products in between. Backed by qualitative Sports gears including apparel, sports shoes offered at reasonable prices, D:FY voices an ideology-to defy all of your critics, and get set defy, the brand tries to infuse a sense of competitiveness into the Indian youth.
At present, D:FY presents actress cum model Nidhhi Agerwal as its official brand ambassador(Source: Instagram and Facebook). Besides, the social media campaigns can be seen featuring Indian cricket prominent bowler Anil Kumble and Hardik Pandya promoting brands.
4. Shiv Naresh
Shiv Naresh which quotes ‘ye sirf sports ki jersey nahi, #Desh ki vardi hain’, is the most established and a quintessential sportswear brand, if one talks about #desi Indian brand. Shiv Naresh has a head-on competition with the international sportswear brands like Adidas, Nike, Puma, and Reebok. Despite, much throat cutting competition in the domain, the company Shiv Naresh has succeeded in uplifting itself as in prominent brand appreciated by all class of Indians.
Based in west Delhi’s Karampura, the company does not have classy showrooms and office buildings like Nike, Adidas, and Puma. However, they managed to penetrate to grab a special place for itself in the Indian market.
Being an Indian-land brand, Shiv Naresh has made such in quick in-roads into the sports circle, is quite unusual for a brand of its size. The apparent reason behind the popularity of the sportswear brand is its 75-year-old chairman and founder RK Singh, who himself was an athlete. He rekindles memory when he used to go to Patiala to buy the right kind of shorts when he was an athlete. Collectively, another similar experiences have led him to establish Shiv-Naresh.
Being an athlete he has optimum knowledge about the real need of an athlete and henceforth, leveraging the same he has erected India’s the most favorite and rich indigenous Indian sportswear brand named as Shiv Naresh.
Zeven is a multi-national brand which is committed to transform sports in India by infusing active sports wear to its users’ life.
Designing apparel in tune with ever-changing Indian climatic condition and rough uneven terrain, Zeven is multi-sport, multi-product, and multi-channel in India. Initiated just a couple of years before by the Indian top-seeded Tennis star Mahesh Bhupathi in association with his friend and former Nike Country Manager South Asia Hemchandra Javeri, the brand Zeven has spent about US$ 4-5 million in research and trials in the last 1-2 years.
At present Zeven offers apparel, footwear, and sports accessories across major sports categories:- Cricket, Football, Tennis, Run, walk and gym. Apparently, there are lot many sportswear ventures to come in the near future following so many sports leagues to kick off. One can make use of this opportunity to place their business by having their franchise and trading their products.
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