As we all know India is celebrating National Nutrition Month (Poshan Maah) 2020, DSM India, a science-based company operating in Health, Nutrition, and Sustainable Living has launched its second Project Streedhan campaign, emphasizing the necessity to strengthen immunity through proper nourishment. With the help of a digital film ‘Sehat Ki Tijori’, the campaign inspires women to stock their vault of health with healthy food and to see it as a lifetime investment. The theme song of the ‘Sehat Ki Tijori’ ha been sing by Sona Mahapatra.
All ABout Project Streedhan:
Project Streedhan is a CSR initiative of DSM India, intended at raising awareness between urban Indian women to prioritize their health. The first phase of the campaign was originated in 2019 on the occasion of Dhanteras, making awareness about iron-deficiency anemia, and encouraged women to “spend in iron and not only gold” by having foods rich in iron.
Project Streedhan’s second phase, Sehat Ki Tijori, creates awareness of the connection between immunity and nutrition. It inspires women to assure that they are consuming immunity-building foods, spending in their health that is the original wealth and thus they are shielded against disease and infection.
According to India’s Diet Paradox – a consumer survey report by DSM’s Nu-Shakti™ brand – virtually all respondents of the survey (98%) admitted that a nutritious diet is necessary for a healthy lifestyle, however, 60% of the respondents ‘infrequently’ or ‘never’ made a deliberate effort to assure a healthy diet.
The Streedhan campaign intends to create awareness about the fact that our health is our real wealth, and that we require to nurture our immunity by developing it, feeding it, and preserving it. Sehat Ki Tijori has been crafted to highlight this message, as well as to promote social distancing and to wear a mask due to the widespread of the pandemic COVID-19.