Hamburg-based software company Sport Alliance, together with the Women in Fitness Association (WIFA), are calling all fitness industry experts to participate in a first of its kind survey. The aim is to collect important information about the current status of gender diversity, equity, equality and inclusion in the fitness industry. The results are to be published in the second quarter of 2022.

Society is undergoing a major transformation, and the fitness industry is also making its contribution. Sustainability and a healthy lifestyle are more in vogue than ever before. While the fitness industry is increasingly positioning itself as a health provider, other socially relevant topics are not so much addressed in the industry. This includes gender diversity and equity.

“Gender equality and an open approach to the issue is now more than ever a relevant part of our modern civil society. With our survey, we want to shed more light and raise awareness of this issue,” says Artur Jagiello, Head of Marketing & Communications at Sport Alliance.

Take the survey and make a difference

The Hamburg-based software provider and WIFA are therefore jointly calling all employees in the fitness industry to take part in the survey on gender diversity and equality. The aim is to identify and analyze previously unrecognized problems. The findings will then be summarized and actionable recommendations for the fitness industry developed in order to take proactive steps to progress in these areas and strengthen the image of the global fitness industry.

Participation in the survey is anonymous, free of charge and requires little time. Anyone who is employed in the fitness industry can participate. Regardless of age, gender or position. The results of the survey will be published in an initial white paper in the second quarter of 2022.

“The study on gender diversity and equity in the fitness industry is intended to remain a living project. We will not close it after the initial distribution round, but will continuously collect data to monitor developments. Every voice counts and we welcome everyone to contribute to this important issue,” said Jennifer Halsall-de Wit, Chief Operating Officer at WIFA.

About Sport Alliance GmbH

Sport Alliance GmbH, headquartered in Hamburg, Germany specializes in innovative solutions around gym management, financial services and the purchase of goods for fitness studios. The group of companies counts over 4,200 clients, including McFIT (RSG Group), clever fit and Bodystreet.

With “Magicline”, Sport Alliance offers Europe’s leading cloud-based management software for the fitness industry and thus supports gym operators with optimizing and digitializing their facilities. Alongside Magicline, the company’s portfolio also includes the fitness website and training app MySports,, which specializes in the purchase of goods for fitness studios, as well as Eurofit24 and PayDue, two brands focussing on factoring and receivables management in the fitness industry.

About the Women in Fitness Industry

WIFA exists to champion the ambitions of those that identify as women working in the fitness sector. We build networks, support systems, career development paths and create opportunities to help you thrive.

We are advocates for the initiatives in the fitness sector that shift us towards a more diverse, equitable, and inclusive future.

WIFA is non-profit organization funded by our members and partners. In return, WIFA’s members and partners get promotion, community support, exclusive resources, and special events.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


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