India’s largest sports broadcaster-Star Sports announced the launching of a regional Language Telugu dedicated specially to the people of Andhra Pradesh and Telangana. Taking off with the upcoming VIVO Pro Kabaddi League, the channel will offer plethora of sporting events in Telugu.
In a bid to realize Star Sports’ commitment to bolster multi-sports culture in the country while bringing fans closer to the sporting ecosystem, the regional version of star sports is all set to unfurl on 7th of December.
The channel will broadcast live and recorded sports action having experts, commentators speaking Telugu language for tee local fans.
The ambassador of Vivo Pro Kabaddi , Superstar Rana Daggubati in Andhra Pradesh and Telangana features in the new TVC where he compares sports to action packed cinema.
Speaking at the launch of Star Sports 1 Telugu, a Star Sports spokesperson said, “Andhra Pradesh and Telangana are unique markets with a substantial demand for specific language content and have distinct viewing habits, this has helped us at Star Sports understand the pulse of the Telugu sports fan. Star Sports 1 Telugu is a unique product offering catering to core Telugu sports fans in the region and outside. With the launch of Star Sports 1 Telugu, we are exemplifying our endeavor of providing relevant regional sports content to fans across the country. We are committed to constantly strengthen our portfolio across markets, with the growing number of diverse requirements, Star Sports 1 Telugu launch is a key milestone in that journey to curate a compelling offering for fans across regions.”
On the caravan moving to Andhra Pradesh, Anupam Goswami, League Commissioner, VIVO Pro Kabaddi league, said, “The initiative with Star Sports 1 Telugu exemplifies the value created by Star India for sports in the country, with its belief and commitment to take it deep into the lives of fans across India in their own language. VIVO Pro Kabaddi has been a big gainer owing to the role created by the broadcaster; the launch of Star Sports 1 Telugu will deepen great following that the League has in both Andhra Pradesh and Telangana.”
Present at the press conference was, Rahul Chaudhari, Telugu Titans – Leading Raider, who said, “Over the past few seasons we have received immense support from fans in the region, they have cheered for Telugu Titans and been there to support us for every match. The affection we receive in the region has been unmatched so far. I thoroughly enjoy watching sports in Hindi, and with this new destination, I am confident Star Sports 1 Telugu will make fans come together to watch their favorite sport in their language, starting with our home games here.”
Notably, Star Sports 1 Telugu will be available on major DTH and Cable operators across the states of Andhra Pradesh and Telangana including other stats on India. The channel is schedule to go live on 7th December 2018.