PEX is revolutionizing the fitness industry with a novel approach that empowers personal trainers to enhance their income and advance their careers. Established in 2019 by Michael Campanella, who drew from a decade of personal training experience, PEX addresses the limitations and inequitable pay structures prevalent in traditional gyms. The platform provides personal trainers access to high-end facilities, enabling them to earn ownership-level rewards based on their hard work.

This innovative model not only maximizes revenue potential for trainers but also allows them to focus on their expertise—shaping healthier futures. PEX’s commitment to dismantling barriers and fostering growth positions it as a game-changer in the fitness profession, offering a more lucrative and fulfilling career path for trainers.

Five years later Mike proudly states, “PEX’s top-earning coaches each saw between $200,000 to $250,000 revenue last year, three of which have become equity partners.”

Running a Personal Training Business at PEX:

PEX trainers distinguish themselves as a unique breed of professionals, embodying self-discipline, an entrepreneurial mindset, and a profound passion for delivering exceptional services to their clients. Operating as independent business owners, each trainer values freedom and autonomy while actively contributing to the collective success of their fellow PEX coaches. Marjus Tahiraj, the PEX Medfield manager, equity partner, and owner of Conquer Health and Fitness, attests that his time at PEX surpasses his previous experiences in “big-box” gyms. This testimonial underscores the transformative nature of PEX, providing trainers with a more rewarding and fulfilling professional environment.

Marjus explains, “I was so used to being overworked and undervalued. Since making this career shift, I have doubled my income and I finally have schedule flexibility allowing me to be a better father and husband.” He went on to describe, “the opportunity to become an equity partner here while also contributing to the growth of fellow trainers is fulfilling.”

What to Expect When Walking into a PEX Facility

The first thing that stands out upon entering any of PEX’s locations is the impeccable cleanliness. Each facility is designed with an elite aesthetic, stacked with top-of-the-line equipment that is clearly well maintained. The cleanliness lends to the experience for clients who work out there and is a representation of the standard of service that each PEX coach provides.

Client of Alex Badlissi, Mike Russell raves, “I always have a smile on my face walking through that door! Everything about the place is first class; the equipment, the cleanliness, the trainers– the whole vibe of PEX is unlike any other gym I’ve ever trained at.” Alex owns and operates his training business, Forged Fitness and Boxing out of PEX’s Needham Center location.

“As a business owner I take pride in providing the best quality service,” Alex explains. “All aspects of the PEX model lend to my success as a professional in this industry. I have reached elevated levels of income, success and have been able to provide my clients with the service and attention they really deserve.”

Management at PEX says they work tirelessly to ensure they are empowering trainers for success as business owners, approaching their relationships with each trainer in “fairness and transparency,” says General Manager Bianca Cira, “offering everything from individual business development and management support to coaching for strategies in all aspects of business.”


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

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