Nissin announced that the company struck multi-year sponsorship deal with Japanese Basketball player, Rui Hachimura. He is the first Japanese player ever to be selected in the NBA draft.

This is the Nissin, a Japanese food product company consorted with a basketball player. Hachimura is a standout player at Gonzaga University in Spokane, Washington.

Hachimura exclaimed, “I have been eating CUP NOODLES my entire life, so to have Nissin support me as I begin my professional career is an honor. When I move to the United States for university, CUP NOODLES was a great reminder of home.”

Nissin is committed to activate the partnership on a global scale with Tokyo 2020 Olympic Games serving as one of the key focus moments.  Rui and Japanese Basketball Team will represent the country at the Olympic Games next summer, the first time the team will do so in 44 years. Rui’s desire to compete against the top players in the world resonates with Nissin’s corporate slogan of ‘hungry to win’, striving for innovation in the global food industry.


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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