After spurring a heated discussion online over plus-sized mannequins, Nike unveiled para-sports mannequins. Para-sports also known as adaptive sports and disabled sports, includes activities for people with physical and intellectual disabilities.

Para-athletes receive very little to no coverage from mainstream media. That propagates a myth that person with disabilities can’t be sportsperson. Paralympic is organized at the same time along with since 1988. Still, successful para-athletes struggle to get recognition. Nike’s endeavor hopes to bring the visibility to the demographic.

Nike said in a press release, “Highlighting a full-range of athlete figures, shows multiple plus-sized and para-sport mannequins, a first for the city’s store.”

Paralympic champion Tanni Grey-Thompson stated to Elle, “It is good to see big brands beginning to reflect a greater variety of shapes and sizes. The plus-sized mannequin has stolen the headlines, but the para-sport mannequins represents a step in the right direction for the positive portrayal of disability sport and physical activity for all.”

Disclaimer:

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.

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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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