Nike released para-sports mannequins at London flagship store

Nike

After spurring a heated discussion online over plus-sized mannequins, Nike unveiled para-sports mannequins. Para-sports also known as adaptive sports and disabled sports, includes activities for people with physical and intellectual disabilities.

Para-athletes receive very little to no coverage from mainstream media. That propagates a myth that person with disabilities can’t be sportsperson. Paralympic is organized at the same time along with since 1988. Still, successful para-athletes struggle to get recognition. Nike’s endeavor hopes to bring the visibility to the demographic.

Nike said in a press release, “Highlighting a full-range of athlete figures, shows multiple plus-sized and para-sport mannequins, a first for the city’s store.”

Paralympic champion Tanni Grey-Thompson stated to Elle, “It is good to see big brands beginning to reflect a greater variety of shapes and sizes. The plus-sized mannequin has stolen the headlines, but the para-sport mannequins represents a step in the right direction for the positive portrayal of disability sport and physical activity for all.”




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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