Nexen Tire, a global tire manufacturer, announced today that it has extended its sponsorship deal with the German football club Eintracht Frankfurt for the next three years until the 2021/22 season.

With the newly extended contract, Nexen Tire will continue to enhance its brand presence in Germany with the branding, advertisement, and hospitality advantages with Eintracht Frankfurt, which currently plays at Bundesliga, the top tier of the German football league system. Nexen Tire logo will be visible at the home stadium of the Club across broadcast feeds, perimeter boards, commercials and more.

Specifically, new sponsorship benefits include access to the hospitality Sky Box with Nexen Tire’s logo at the box entrance, presence on the video-off-boards at each home match of Eintracht Frankfurt, in-stadium commercials on the video screen and an advertisement page in every Club magazine.

Tire manufacturing company has been a partner of Eintracht Frankfurt since 2012 and has been successfully carrying out sports marketing activities with the Club to increase its brand awareness in the German market. The partnership allowed the company to reach out to the fans, as well as consumers, across Germany. With the extended partnership, Nexen Tire is set to connect with more people in GermanyAustria and Switzerland.

“We are very pleased to announce that we will continue our successful partnership with Eintracht Frankfurt until the 2021/22 season,” said John Bosco Kim, Chief of Sales & Marketing NEXEN TIRE Europe s.r.o. “Football is one of the most popular sports in the world and we believe it will have major potential in the DACH region to drive huge tire sales. This extension of partnership demonstrates of our continuous growth and marks another milestone in our sports marketing initiatives.”

“Continuity with our Partners is also very important to us,” said said Arnfried Lemmle, Head of Sales and Marketing at Eintracht Frankfurt Fussball AG. He added, “We have a strong partner with Nexen Tire at our side. Our seven year-partnership shows once again the great trust that exists between the two sides.”

Source: Press release


The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


Aspiring journalist working for and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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