Kambi Group plc signs contract extension with DraftKings

Draftkings and Kambi

Kambi Group plc, a leading global sports betting provider, and DraftKings Inc., the sports-tech and media entertainment company, have today signed a multi-state contract extension. The expansion agreement includes terms for the Kambi-DraftKings partnership to be extended into eight additional states; Colorado, Indiana, Iowa, Maine, New York, Pennsylvania, Tennessee and West Virginia.

The terms of the deal therefore secure Kambi’s current revenues in New Jersey for at least the short-to-medium term, while also providing the opportunity to generate incremental revenues as and when the partnership enters the additional jurisdictions.

Kristian Nylén, Kambi Chief Executive Officer, said: “Over the course of the past 12 months, Kambi and DraftKings have developed a symbiotic relationship, working closely together to deliver a high-quality sportsbook, which has only improved over time.

“I’m delighted the extension of our relationship through this new agreement will enable players in other states to enjoy the same exciting sports betting experiences that have helped DraftKings become a market leader in New Jersey.”

Jason Robins, DraftKings Chief Executive Officer, said: “Kambi has been a key partner for DraftKings, providing us with backend sportsbook technology that has enabled to us to offer our customers an engaging product in a highly competitive market.”

Source: Press Release




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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