IOC strikes joint partnership with Coca-Cola and Mengniu

Coca-Cola and IOC

International Olympic Committee or IOC announced a unique partnership with global beverage giant, Coca-Cola and Chinese dairy producer, Mengniu.

The multi-year partnership will be validated for 12 years till 2032. The combined worth of deal is 3 billion dollars. According to London-based newspaper Financial Times, this is probably the biggest tie-up in history sports till date.

The deal which has confirmed ahead of a vote to decide the host of the 2026 Olympic, will bring Coca-Cola’s association with the Olympics Games to 104 years, maintaining the US company’s status as the longest continuous partner of the multi-sport event.

The president of IOC, Thomas Bach said, “This long-term agreement is another demonstration of the relevance and stability of the Olympic Games in these times of uncertainty. Having our longest-standing partner, Coca-Cola, in an American brand, together with a young Chinese company, Mengniu, joining hands under the roof of our worldwide TOP program is a great example of unifying power of the Olympic spirit.”

The chief executive of Coca-Cola company, James Quincey added, “A lot has changed since we first sold the first Coca-Cola at Olympic event in 1928. With a fresh approach to our business and to our sponsorship, we are proud to join with Mengniu to promote and celebrate Olympic games.”




Jayita Sardar

Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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