WWE just announced that they have signed a media rights deal with BT Sports. BT Sports will be WWE’s new TV home and will air WWE shows in the UK and Ireland. The deal will be activated in January of 2020.

BT Sports will air both RAW and Smackdown exclusively live every week, delivering edge-of-your seat action and showcasing the world-class athleticism from global Superstars including Roman Reigns, Becky Lynch, Seth Rollins, Kofi Kingston and Charlotte Flair.

World Wrestling entertainment and BT Sports will also partner across digital and social media platforms to create new content for fans that will increase reach for WWE and drive engagement across UK and England.

Andy Haworth, the managing director of content and strategy at BT Sports said, “We are incredibly excited by our new partnership with WWE. It is the most successful sports entertainment brand in the world, with a rich, fun and colorful history, loved by fans across the UK and Ireland. This is a brilliant addition for our customers and we can’t wait to get going in January.”

Stephan Kastenmuller, WWE senior vice president and group general manager said, “We are pleased to begin an exciting new chapter for WWE in the region as we join BT Sports innovative offering and impressive portfolio of premium sports content.”

Jayita Sardar
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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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