After more than a decade of providing athletes with the most powerful sports supplements in the world, Inner Armour Sports Nutrition is ready to step into the ring with a new ownership team that includes six-time UFC champion, Randy Couture.

Launched in 2005, Inner Armour was the first global sports nutrition brand to produce products that were Banned Substance Free and included the Informed Choice and Test Sports Academy logos. These programs certified that all of its nutritional supplements were tested for banned substances by LGC Group, a global leader in pharmaceutical testing.

Inner Armour Sports NutritionUsing clinically tested ingredients and formulated doses, its products are trusted by both amateur and professional athletes around the world to build lean muscle mass in order to perform at the highest levels. Unlike other supplement companies that cut corners, use unsafe ingredients, or spike their supplements with banned ingredients, Inner Armour develops each product with pure, high-quality, and clinically researched ingredients.

IA Distribution Ltd. is the new global license owner of the Inner Armour brand and looks forward to growth by tapping into Couture’s UFC connections and expanding its product distribution within the MMA, WAKO Kickboxing, Test Football Academy, wrestling, amateur sports, and the fitness enthusiast community.

The new ownership team also includes several industry heavyweights, including Kevin Mcisaac, with over 25 years experience in the sports nutrition industry, Jennifer Kelly, with more than 20 years experience with international marketing, and Paul Dhemi, who has extensive sales experience in the sports nutrition industry in the United States.

Quick Facts:

  • Inner Armour Sports Nutrition will now be sold by IA Distribution Ltd.
  • First sports nutrition brand to produce products that use ingredients that are Formulated Banned Substance Free.
  • Used by amateur and professional athletes to build lean muscle mass in order to perform at the highest levels.
  • IA Distribution Ltd. and affiliated companies own and operate certified GMP licensed facilities in North America with established manufacturing, and a distribution facility on the East and West coast.
  • IA Distribution Ltd. is excited about its combined expertise in marketing, retail, e-commerce, distribution, manufacturing, Amazon online retailing, and this full skill integration will be able to provide the best product possible from concept to the consumer’s hands.
  • IA Distribution Ltd. looks forward to expanding their international partnerships that Inner Armour leadership was so key in establishing during the previous two decades.

The information contained in this article is for educational and informational purposes only and is not intended as a health advice. We would ask you to consult a qualified professional or medical expert to gain additional knowledge before you choose to consume any product or perform any exercise.


A Journalist who has been working for B2B segment for almost half a decade. He has developed a knack of writing deliberate reports on indigenous market leaders across different sectors like health, fitness and sports goods manufacturing. He developed a discrete interest in covering business reports including business events, expos, and trade fairs.

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