Budweiser has announced their partnership with Women’s International Champions Cup Deal, an annual pre-season soccer tournament.

An agency called Relevant Sports Group acted as an intermediary in this. With the confirmation of this deal, Budweiser took a few steps forward to expand its sports portfolio.

This women’s ICC is scheduled to take place in August in US. Four of the world’s soccer teams are going to compete against each other at North Carolina’s Sahlen’s Stadium.

Nick Kelly, the head of US sports marketing for Anheuser-Busch InBev said, “We are very excited to partner with the Women’s ICC to celebrate the summer of women’s soccer. The tournament is the perfect platform to not only showcase international talent but to bring more awareness around the game here in the US.”

Charlie Stllitano, the executive chairman  of RSG added, “Budweiser wowed us, not only with their desire to grow the sport of soccer, but their commitment to be women’s game. The women’s ICC is a world-class tournament and we are proud to be partnering with a world-class brand who shares our vision for the tournament.”


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Aspiring journalist working for sportzbusiness.com and exploring the juncture of sports, business and technology. Interested in sports economy and logistics of sports policy-making.

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