Budweiser 0.0 announced an exclusive collaboration with Star Sports for the 2019-20 season of the Premier league. As part of this agreement, Budweiser 0.0, the newly introduced non-alcoholic beer from the world’s leading brewer, Ahheauser- Busch InBev, will take on the role of a co-presenting partner on Star Select SD and HD, while owning sports across the league’s 360 games.
Kartikeya Sharma, the VP of Marketing, South Asia, AB InBev said, “We are excited to partner with Star Sports as co-presenting sponsors this season for one of the top international sporting events- Premier League. We have always been passionate about the game and truly believe that it suppresses boundaries and brings people together. With this collaboration, we look forward to offering consumers and football fans exclusive content and well-curated experiences, creating an opportunity for them to celebrate the spirit of the game.”
The brand will also collaborate with the channel to curate fan parks and host live match screening to further connect with more football fans across the country.
Yatin Balyan, the national head of investments and enterprise at Omnicon Media Group said, “We are excited to facilitate a partnership between Star Sports and Budweiser 0.0 as a co-presenting sponsor for the premier league. We are confident that this partnership will deliver the expected brand objectives. Budweiser and football have a seamless association the world over and with the launch of Budweiser 0.0, we found a perfect way to enhance this association further. Football in India, has over the years, witnessed tremendous traction among viewers in India, and the Premier league has massive following. We are looking forward to successful roll-out during the current season.” PHD media (part of Omnicon media Group) manages media planning for AB InBev in India.