Sports nutrition company Bio-Synergy has been appointed the exclusive nutrition partner by Premier Global NASM, which is billed as a ‘world leader in the provision of training and education to sport, fitness and wellbeing professionals.’
Jason Hussain, Employer Engagement Manager at Premier Global NASM, said “Bio-Synergy is a well-established and respected homegrown brand which shares our belief in the provision of scientifically-based education to empower individuals to make safe and effective health, fitness and wellbeing choices.
“As a result, this partnership will be based on the sharing of information and resources to help our respective audiences make informed lifestyle choices.”
He continued, “For example, high-performance Bio-Synergy Ambassadors will participate in exclusive Premier Global NASM student webinars on a range of nutrition and fitness topics, giving our students, past and present, a chance to access, first-hand, the experiences of world-class athletes.
“This adds incredible value to our offer, providing an unrivalled student experience. On the flip side, our world-renowned tutor team will provide exclusive fitness and training content for TotalNRG, the Bio-Synergy magazine.”
Daniel Herman, Founder of Bio-Synergy, said “In addition to supporting our offer through the provision of complementary education, this partnership will enable us to reach a new audience of influencers. Premier Global NASM trains thousands of sports and fitness professionals every year and each of them will probably go on to manage a portfolio of clients, many of whom will be interested in sports nutrition and supplements.
“We want Bio-Synergy to be their brand of choice, joining more than 4 million athletes and weekend warriors who have already engaged our brand to support their fitness and training goals.”
In addition to the sharing of educational resources, the two brands will cross-promote. Bio-Synergy will promote Premier Global NASM education to its network via its website, magazine and on-pack promotions. Premier Global NASM will promote Bio-Synergy products along with exclusive discount offers to its network of past and present students via its network communication channels.
The partnership launched this month. Jason Hussain, concluded “Bio-Synergy is a progressive brand constantly evolving its product range to reflect market needs and scientific findings. This is very much in line with our ethos and I look forward to the opportunities that lie ahead.”