The partnership between BIG3 Basketball and Monster Energy for the upcoming 2023 season is sure to generate even more excitement and anticipation among fans. The BIG3 league, created by Ice Cube in 2017, has been gaining popularity with each season, and it’s great to see it continuing to grow.

The Monster Energy BIG3 Celebrity Game, which will take place on August 25th, has become a significant event within the league. It brings together renowned athletes and entertainment figures to compete in a friendly but competitive game. The game serves a charitable purpose by raising funds and awareness for underprivileged youth, making it even more meaningful.

With Monster Energy returning as a sponsor, it’s likely that there will be increased marketing efforts and promotional activities surrounding the BIG3 league. This partnership could result in a heightened level of excitement and engagement from fans, further elevating the popularity of the league and its events.

It will be interesting to see the lineup of celebrities and the level of competition in the 2023 season. The BIG3 has been known for its unique format, featuring 3-on-3 basketball played by former NBA players and other professional athletes. As the league enters its sixth season, fans can expect even more thrilling matchups and exciting moments on the court.

“The partnership between BIG3 and Monster Energy has been nothing short of excellence from the moment we agreed to go into business together,” said Ice Cube, BIG3 co-founder. “Their reputation in the sports and entertainment industry is what appealed to us on how we wanted to grow and market the BIG3. We believe as far as we’ve come there’s still much more potential when it comes to what we can achieve as partners.”

Dan McHugh, Monster Energy CMO, said “Monster Energy is thrilled to be partnering up with the BIG3 again and want to congratulate them following their most successful season yet. The BIG3 has truly changed the game by televising authentic 3-on-3 basketball with some of the greatest players to ever play the sport. The team at Monster Energy are so excited to unveil our plans for the upcoming 2023 season and can’t wait to elevate the fan experience to new heights never seen before.”

“BIG3 is elated to be in partnership again with Monster Energy for the upcoming 2023 season,” said¬†Chris Hannan, BIG3 CEO. “Our partnership over the past two seasons has been an immense factor in growing the BIG3 into what it is today. We hope to build off that success and strengthen our partnership heading into the upcoming season.”

The 2022 BIG3 championship game sounds like it was an incredible and historic event. The fact that it pulled in a record 1 million viewers highlights the growing popularity and appeal of the BIG3 league among basketball fans.

Trilogy’s victory in the championship game, with Isaiah Briscoe’s game-winning layup, must have been a thrilling moment for both the team and their fans. Becoming the first-ever three-time BIG3 champions is a remarkable achievement, and it speaks to the team’s skill and consistency throughout the season.

The individual end-of-year awards earned by Trilogy’s players, Isaiah Briscoe’s Fireman of The Year and Earl Clark’s Defensive Player of the Year, showcase the team’s overall strength and the outstanding performances of its players in various aspects of the game.


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