In India, the business of Sports goods manufacturing has been coming since the early days of Independence when hand stitching of football balls was considered to be a rare skill set.
At the time when such handicraft was meant to be expertise one, Behari Lal, the founder of the sports goods manufacturing company established Bihari Lal & Co in 1957 in Jalandhar. Bihari Lal & Co which was later refined as Belco sports, being inspired from the acronym of its founder’s name BEhari Lal.
At that moment, there were only 4 members in the team, however, as the time passes Behari Lal’s many young generation keep joining the bandwagon who have taken the caravan to an internationally acclaimed unit of inflatable balls manufacturing Indian company.
With a knack of meeting customer full satisfaction, this Jalandhar based Belco Sports has established a legacy of flawless supply of sports goods to its clients from across national and international markets.
The city of Jalandhar has been marked as the leading market of inflatable balls as in sports goods market in India. Belco Sports cherishes its prolific history of football making and is now having its third generation on board who have successfully diversified other product sections including inflatable for basketball, Volleyball and qualitative range of fitness accessories archery and sports shoes.
Seeing the emergence of much e-commerce in the retail market, Belco sports has also come up with a user-friendly e-commerce website viz. Belco.in, where users can choose and buy their required sports goods. The sports goods which are hosted on the website, stand for their quality, standard and value of money as Belco invest a lot of time in manufacturing qualitative product under the guidance of a devoted team of experts.
Belco deals in Footballs, Basketballs ad volleyball, and other allied sport product lines.
In its more than 60 years of legacy, the company has earned many credentials to its name. In 2017, Belco Sports was certified as a member of Sports Goods Foundation of India which works on the principle of prevention and rehabilitation of child labor in the sporting goods industry. The sports goods company has also recognized with EXPORT EXCELLENCE CERTIFICATE for three times by Sports Goods Foundation of India for its commendable job in the export of sports goods from 2010 to 2013.
Mr. Mukesh Kumar, the CEO of Belco Sports being at the helm of the sports goods company has been taking the unit to a different level altogether which he has earned as in heritage.
Cherishing his grandfather’s effort of putting such bold entrepreneurial step, Mukesh Kumar is quite open to adopting any new changes in favor of the company and is quite passionate about his work as if it’s in his DNA.
With a simple quote of, “Create high-level quality, well-designed goods that I would like to buy myself”, the family business of Belco sports is reaching to new heights.
With a commitment to always deliver commendable products, Belco Sports started exporting goods to South Africa and Poland in 2004. It won’t be wrong to say, Belco sports is one of the oldest and strongly formed companies, which is spearheading the sports goods market of Jalandhar.