PhonePe associates with Dream 11 an all sport fantasy gaming platform

The Indian Payment gateway, PhonePe has roped in a partnership deal with Dream11. Being a live associate of the Fantasy gaming platform, PhonePe is live and first to...

streaming partnership

ESL and Facebook expands its streaming partnership deal

Taking a huge leap in to its streaming platform on major social media platform, the world’s largest esports company ESL has expanded its streaming partnership deal...

Amazing Muscles

Amazing Muscles signs a partnership deal with Generation Iron Brands

Amazing Muscles, a US based Sports Nutrition brand and Supplement Company has signed a partnership deal with the Generation Iron Network in order to promote its own...

tommy sports

Tommy Hilfiger launches it’s first-ever sportswear clothing line Tommy Sport

Tommy Hilfiger, an American premium clothing company  under the ownership of PVH, has joined the athleisure trend with the launch of an apparel line called as Tommy...

Chinese sportswear

Chinese sportswear brand debuts its sportswear collections at NYWF

Li Ning, a Chinese Sportswear brand debuted its fall/winter 2019 new collection at the ongoing New York Fashion Week. The newly introduced collection of the sportswear...

PureMove Bra

Reebok’s PureMove Bra emerges as the most awarded sports bra of 2018

Reebok’s PureMove Bra disrupts the sportswear industry in debut season with its reactive technology. In August 2018, Reebok released the PureMove Bra: a...


Major sponsorship deal for Shooting, Sony pictures to telecast ISSF World Cup

The sport of shooting is all set to get unprecedented television coverage following a major broadcasting deal with a permanent broadcaster partner in India. With the...


Williams and McLaren signs two major sponsorship deals

In a lucrative sponsorship deal, Formula 1 Teams Williams and McLaren have sealed up two discrete grand sponsorship deals for the upcoming season. At one end where...


PokerBaazi announces India’s biggest online poker tournament with an assured prize sum of INR 2 Cr

A breakthrough tournament denting the poker market segment with a shining payday offer of 50,00,000 INR PokerBaazi, a leading and trusted real-money online Poker...

Kettlebells Training

Kettlebells the core strength builder, best options available in the Indian market

Kettlebells are portable gym equipment which enables a lot many people to work on their core body strength and getting a perfect body posture. Kettlebells which can be...

Sports India

Indian Apex Body of Sports ‘SAI’ renamed as ‘Sports India’

After a deliberate hour-long meeting between Sports Ministry and SAI officials at the Shashtri Bhawan, the name of  the Indian apex body of sports got renamed from SAI...

synthetic shuttlecock

BWF undertakes experiments to replace ‘conventional bird’s shuttlecock’

How about replacing an age-old goose bird’s feather designed shuttle cock for the game of badminton with a more durable and cost-effective synthetic shuttlecock option...


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