Reebok launches Fit India Survey 2.0 tracking India’s fitness regimen

India has witnessed a fitness revolution, with FitGen opting for healthier lifestyles by not just experimenting with their fitness regimes, but also keeping a close tab on their nutrition intake. With the objective of taking its philosophy ‘Fitness is Life’ to Gen Z, Reebok India conducted the country’s first ever fitness survey – Fit India Survey in 2017 to reveal India’s fitness quotient.

This year, on the occasion of World Health Day, Reebok launched Fit India Survey 2.0 to trace India’s fitness journey over the past two years. And much to the disappointment of skeptics, numbers from the second edition of the survey prove that millennials are increasingly opting towards a healthier lifestyle, with 95% respondents indulging in atleast one fitness activity – running, jogging or walking.

Over 2200 men and women, between the age group of 18-35 years, were surveyed across the top 9 cities of India – Delhi-NCR, Mumbai, Bangalore, Kolkata, Pune, Hyderabad, Chennai, Ahmedabad and Chandigarh – as part of Fit India Survey 2.0 and among all Kolkata scores the highest FitScore (combination of number of fitness activities participated in, frequency of working out & nutritional awareness) of 9.00.

While Kolkata is closely followed by Delhi-NCR with a FitScore of 7.99, Pune on the other hand dropped from number one position in 2017 to the 8th on this year’s list with a low FitScore of 5.73.

While Kolkata was recently in news for 5% of the city’s population being overweight, the survey shows that the younger generation in the city is much more conscious about adopting a healthier lifestyle and is making better fitness choices. 61% respondents from the city prefer unconventional fitness activities like CrossFit, Kick-boxing, MMA and Combat training as part of their fitness regime.

Discussing the Fit India Survey 2.0 results, Mr. Sunil Gupta, Brand Director, Reebok India said, “We at Reebok know that through fitness, and through movement, people will benefit. It is exciting for us to see how India is working harder (and smarter) to increase its fitness quotient, and for us to be an integral part of that journey. We are committed to helping people become the best version of themselves, and findings from this year’s survey make us believe that we are headed in the right direction.”

Tapping the fitness pulse of Indians, the Fit India survey decodes interesting findings ranging from fitness activities pursued, sources of fitness knowledge, impact of social media, purchasing habits, nutritional requirements, growing athleisure trends and more.




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