Global communication conglomerate,AT&T has sealed the deal with Women’s National Busketball Association making it the first non-apparel sponsor of the tournament. Throughout the season it will be integrated into WNBA app, WNBA social channels and WNBA.com. AT & T logo will be embalmed on the jerseys of all the 12 teams. Both the parties will engage in promoting women in sports.
Fiona Carter, the Chief Brand Officer at AT & T states, “Together we can create ways for basketball fans and for AT & T customers to engage in the causes and communities important to WNBA and to AT & T. She adds, “ whether its women in sports, supporting small businesses like those owned by WNBA players, being a leading voice in LGBTQ rights, or giving back to communities in which we operate, we have much in common and many opportunities to empower this incredible athletes and their fans.”
WNBA’s marketing strategies have been drawn fair share of criticism from players, fans and experts. Catherine Hedgpeth, COO of WNBA admits that erstwhile marketing strategies of the league haven’t done enough to make themselves to young women and girls. Hedgepeth announces new marketing approach will try to reflect the diversity of the players.
WNBA is the most popular basketball tournament in the world and It features 12 teams. The logo of AT & T will be debuted on 10th April, 2019