Entering into all new virtual online market in India, ASICS has recently launched its e-commerce website selling its brand new sportswear, apparel and shoes. ASICS is a multi-national company which produces sportswear and sports equipment for a wide array of sports.
The e-commerce site is a major step to bolster the image of the brand and to access more Tier II and Tier III consumer market enabling them t access authentic brand offerings.
With the new user friendly interface for safe and fast placement of orders as well as, the new E-commerce is designed to ease its consumers across the nation.
“With the launch of the website, we are looking to rapidly expand our consumer base and delight users across new and upcoming markets. The launch of the website allows us to be a step closer to our consumer so that we can directly and constantly communicates with them,” states ASICS India MD Rajat Khurana.
ASICS brand ambassador Bhuvaneshwar Kumar said, “It is very important for an athlete to have the right kind of fitness gear for an effective training and ASICS not only provides the necessary support but has also devised path-breaking technologies which can impact one’s performance greatly. Considering the fast-paced lives in today’s world, it’s of great convenience to everyone to be able to shop the best – quality and authentic ASICS products online. The launch of the retail website makes it easier for fitness enthusiasts to shop for good sportswear at their ease.”
According to the company’s press release, The new ASICS website will host all the latest collections and favourite from the brand portfolio, including many global top sellers, like GEL Kayano, Hyper GEL, GEL KENUN, GEL Nimbus among other popular styles.
In future, the website will also enable its customers by providing ASICS One ID integrated on the website to buy apparels and shoes from all three brands: ASICS, Onitsuka Tiger and ASICSTIGER in one cart
Posing as the one stop shop for all ASICS products across its categories, the newly launched website will try to tap over the ever-rising Indian market.